@font-face{font-family:Newsreader;src:url('/assets/fonts/newsreader.woff') format('woff');font-style:normal;font-weight:200 800;font-display:swap}@font-face{font-family:Newsreader;src:url('/assets/fonts/newsreader-italic.woff') format('woff');font-style:italic;font-weight:200 800;font-display:swap}@font-face{font-family:'Source Sans 3';src:url('/assets/fonts/source-sans-3.woff') format('woff');font-weight:200 900;font-style:normal;font-display:swap}
:root{--navy:#0e2038;--panel:#152b48;--gold:#c2a14b;--soft-gold:#d8bf7d;--ivory:#f6f3ec;--deep-ivory:#efeadf;--ink:#1c2836;--slate:#5b6b7d;--light:#c5cfdb;--serif:Newsreader,Georgia,serif;--sans:'Source Sans 3','Segoe UI',sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:92px}body{margin:0;font:400 17px/1.65 var(--sans);background:var(--navy);color:var(--ivory);-webkit-font-smoothing:antialiased}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:var(--serif);font-weight:500;text-wrap:pretty}h1,h2{letter-spacing:-.025em;line-height:1.06}h1{font-size:clamp(46px,5.7vw,78px);max-width:640px;margin-bottom:29px;font-optical-sizing:auto}h2{font-size:clamp(36px,4.2vw,56px);margin-bottom:22px}h3{font-size:27px;line-height:1.2;letter-spacing:-.012em;margin-bottom:13px}p{margin-bottom:21px}a{color:inherit;text-underline-offset:5px}a:hover{color:var(--soft-gold)}input,textarea,button{font:inherit}a:focus-visible,button:focus-visible{outline:2px solid var(--soft-gold);outline-offset:6px}.wrap{width:min(1100px,calc(100% - 96px));margin-inline:auto}.section{padding:100px 0}.navy{background:var(--navy);color:var(--ivory)}.ivory{background:var(--ivory);color:var(--ink)}.section-heading{max-width:810px;margin-bottom:47px}.intro{font-size:19px;line-height:1.6;color:var(--slate);max-width:765px;margin-bottom:0}.navy .intro{color:var(--light)}.kicker{font-family:var(--serif);font-size:21px;font-style:italic;font-weight:400;color:var(--gold);line-height:1.3;margin-bottom:23px}.skip{position:fixed;top:-90px;left:20px;background:var(--ivory);color:var(--navy);padding:10px;z-index:100}.skip:focus{top:10px}header{position:sticky;top:0;z-index:30;background:var(--navy);border-bottom:1px solid #ffffff10}.header-inner{height:82px;display:flex;align-items:center;justify-content:space-between;gap:24px}.wordmark{font-family:var(--serif);font-size:34px;font-weight:500;line-height:1;text-decoration:none;letter-spacing:-.025em;color:var(--ivory)}.wordmark span{color:var(--gold)}.header-cta{font-size:16px;text-decoration:none;border-bottom:1px solid var(--gold);padding:5px 0;white-space:nowrap}.button{display:inline-flex;justify-content:center;align-items:center;min-height:50px;min-width:152px;padding:11px 25px;background:var(--gold);border:1px solid var(--gold);border-radius:0;color:var(--navy);font-family:var(--sans);font-size:17px;font-weight:650;text-decoration:none;cursor:pointer}.button:hover{background:var(--soft-gold);border-color:var(--soft-gold);color:var(--navy)}.hero{overflow:hidden}.hero-inner{position:relative;padding-top:67px;padding-bottom:66px;isolation:isolate}.hero-copy{max-width:665px;position:relative;z-index:1}.hero-intro{font-size:20px;line-height:1.65;color:var(--light);max-width:610px;margin-bottom:30px}.hero-illustration{position:absolute;width:760px;height:auto;right:-150px;bottom:55px;opacity:.48;mix-blend-mode:lighten;z-index:-1;pointer-events:none}.hero-proof{border-top:1px solid #ffffff26;margin-top:38px;padding-top:23px;color:#aebccd;font-size:15px;line-height:1.65;max-width:615px;margin-bottom:0}.hero-proof span{color:var(--soft-gold)}.pain-grid{display:grid;grid-template-columns:1fr 1fr;gap:45px 80px}.pain-icon{display:block;width:34px;height:34px;fill:none;stroke:var(--gold);stroke-width:1.65;stroke-linecap:round;stroke-linejoin:round;margin-bottom:21px}.pain-grid h3{font-family:var(--sans);font-weight:650;font-size:21px;line-height:1.3;letter-spacing:0}.pain-grid p{color:var(--slate);margin:0;font-size:17px}.shift .section-heading{max-width:800px}.chart{margin:0 0 40px;padding:27px 32px 25px;background:var(--panel);border:1px solid #ffffff1f}.chart-legend{display:flex;gap:33px;flex-wrap:wrap;align-items:center;color:var(--light);font-size:15px;margin-bottom:19px}.chart-legend>span{display:flex;align-items:center;gap:10px}.chart-legend i{display:inline-block;width:25px;border-top:2px solid}.appointment-key{border-top-style:dashed!important;color:#98a7b8}.membership-key{color:var(--gold)}.chart svg{display:block;width:100%;height:auto;overflow:visible}.chart text{font:17px var(--sans);fill:#bac7d5}.chart .axis-label{font-size:16px}.grid{fill:none;stroke:#ffffff10;stroke-width:1}.appointment-revenue{fill:none;stroke:#98a7b8;stroke-width:2;stroke-dasharray:7 6;stroke-linejoin:round;stroke-linecap:round}.membership-revenue{fill:none;stroke:var(--gold);stroke-width:3;stroke-linecap:round}.revenue-fill{fill:var(--gold);fill-opacity:.065}.chart figcaption{border-top:1px solid #ffffff14;margin-top:15px;padding-top:18px;color:#aebdd0;font-size:14px;line-height:1.6;max-width:860px}.shift-argument{max-width:875px;color:var(--light);font-size:18px}.shift-argument p:last-child{margin-bottom:0}.shift-argument strong{color:var(--ivory);font-weight:650}.services-grid{display:grid;grid-template-columns:1fr 1fr;gap:34px 75px}.services-grid article{border-top:1px solid #1c283628;padding-top:25px}.services-grid h3{color:var(--gold);font-size:30px}.services-grid p{color:var(--slate);margin:0}.services-close{font-family:var(--serif);font-size:35px;font-weight:500;line-height:1.22;letter-spacing:-.015em;max-width:830px;margin:60px 0 10px}.stethoscope{display:block;max-width:100%;width:520px;height:auto;margin:20px auto 0;mix-blend-mode:multiply}.proof{padding-top:92px;padding-bottom:95px}.proof-grid{display:grid;grid-template-columns:1fr 1fr;gap:75px;align-items:center}.proof .kicker{margin-bottom:16px}.big-number{font-family:var(--serif);font-size:clamp(105px,12.5vw,170px);line-height:1.05;color:var(--gold);font-weight:400;letter-spacing:-.045em;margin:0 0 10px;font-variant-numeric:lining-nums}.number-label{max-width:370px;color:var(--light);font-size:18px;margin:0}.proof-copy{border-left:2px solid var(--gold);padding-left:30px;color:var(--light);font-size:18px}.proof-copy strong{color:var(--ivory);font-weight:650}.proof-conclusion{font-family:var(--serif);font-size:30px;line-height:1.24;color:var(--ivory);margin:28px 0 0}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.step-number{display:block;color:var(--gold);font-family:var(--serif);font-size:59px;line-height:1.1;font-weight:400;margin-bottom:20px}.steps h3{border-top:1px solid #1c283630;padding-top:21px;font-size:28px}.steps p{color:var(--slate);margin:0}.reassurance{background:var(--deep-ivory);border-left:2px solid var(--gold);padding:28px 32px;margin-top:48px}.reassurance h3{font-size:26px}.reassurance p{margin:0;color:var(--slate)}.founder{padding-top:0}.founder-grid{display:grid;grid-template-columns:220px 1fr;gap:65px;align-items:start;border-top:1px solid #1c283628;padding-top:70px}.portrait-frame{width:220px;height:270px;display:flex;align-items:end;background:var(--deep-ivory);border:1px solid #1c283622;padding:22px;color:var(--slate);font-size:15px}.portrait-frame small{font-size:13px}.founder-letter{max-width:730px}.founder-letter p{color:var(--ink);font-size:18px}.founder-letter .kicker{font-family:var(--serif);font-size:21px;color:var(--gold)}.founder-letter .signature{font:italic 30px/1.2 var(--serif);margin-top:30px;margin-bottom:5px}.founder-letter .role{font:400 15px/1.5 var(--sans);color:var(--slate);margin:0}.contact-inner{max-width:900px}.contact h2{max-width:820px;font-size:clamp(38px,4.6vw,60px)}.qualifier{color:var(--light);font-size:18px;margin-bottom:38px}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px 26px}.field{min-width:0}.field.wide{grid-column:1/-1}label{display:block;font-size:15px;font-weight:650;color:var(--ivory);margin-bottom:8px}input,textarea{display:block;width:100%;min-height:51px;padding:12px 15px;font:400 18px/1.45 var(--sans);color:var(--ivory);background:var(--panel);border:1px solid #4c5f76;border-radius:0}textarea{resize:vertical;min-height:110px}input:focus,textarea:focus{outline:2px solid var(--gold);outline-offset:2px;border-color:var(--gold)}input[aria-invalid=true]{border-color:#edb8a7}.field-error{font-size:15px;line-height:1.5;color:#edb8a7;margin:7px 0 0}.field-error:empty{display:none}form>.button{margin-top:28px}.preview-note{font-size:14px;color:#aebdd0;max-width:650px;margin:19px 0 0}.after-note{max-width:740px;margin:29px 0 0;font-size:16px;color:#b6c3d2}.after-note strong{color:var(--soft-gold);font-weight:500}#form-status{color:var(--ivory);font-size:16px;margin:18px 0 0}#form-status:empty{display:none}footer{background:var(--navy)}.footer-inner{border-top:1px solid #ffffff22;padding:25px 0 29px;display:flex;justify-content:space-between;align-items:baseline;gap:25px;font-size:14px;color:#aebdd0}.footer-inner p{margin:0}.footer-inner nav{display:flex;gap:12px}.footer-inner nav a{text-decoration:none}.footer-inner nav span{color:#52647d}.legal{min-height:70vh}.prose{max-width:800px}.prose h2{font-size:32px;margin-top:35px}.prose p{color:var(--slate)}
@media(min-width:1500px){.hero-inner{padding-top:85px;padding-bottom:85px}.hero-illustration{right:-110px;bottom:30px;width:820px}}
@media(max-width:1000px){.wrap{width:calc(100% - 64px)}.hero-copy{max-width:610px}.hero-illustration{right:-160px;opacity:.28}.hero-intro{max-width:570px}.pain-grid{gap:35px 45px}.proof-grid{gap:45px}.services-grid{gap:30px 45px}.steps{gap:28px}.founder-grid{gap:40px}.chart{padding:25px}.section{padding:80px 0}.founder{padding-top:0}}
@media(max-width:700px){html{scroll-padding-top:80px}.wrap{width:calc(100% - 40px)}.header-inner{height:73px}.wordmark{font-size:30px}.header-cta{font-size:16px}.hero-inner{padding-top:44px;padding-bottom:48px}.hero h1{font-size:clamp(45px,8vw,58px);max-width:580px}.hero .kicker{font-size:20px;margin-bottom:22px}.hero-intro{font-size:18px}.hero-illustration{right:-70px;bottom:65px;width:600px;opacity:.1}.hero-proof{margin-top:30px;padding-top:20px;font-size:14px}.section{padding:63px 0}.section-heading{margin-bottom:34px}h2{font-size:38px;line-height:1.09}.intro{font-size:18px}.pain-grid{grid-template-columns:1fr;gap:34px}.pain-grid h3{font-size:21px}.pain-icon{margin-bottom:15px}.pain-grid p{font-size:17px}.chart{padding:20px 16px;margin-bottom:30px}.chart svg{min-height:220px}.chart-legend{gap:16px 23px;margin-bottom:14px;font-size:14px}.chart figcaption{font-size:13px}.chart text{font-size:24px}.chart .axis-label{font-size:23px}.shift-argument{font-size:17px}.services-grid{grid-template-columns:1fr;gap:29px}.services-grid h3{font-size:28px}.services-close{font-size:30px;margin-top:40px}.stethoscope{margin-top:23px}.proof-grid{grid-template-columns:1fr;gap:38px}.big-number{font-size:clamp(100px,24vw,154px);line-height:1.05;letter-spacing:-.035em}.number-label{max-width:370px}.proof-copy{padding-left:23px;font-size:17px}.proof-conclusion{font-size:29px}.steps{grid-template-columns:1fr;gap:32px}.step-number{font-size:55px;margin-bottom:12px}.steps h3{padding-top:18px;font-size:28px}.reassurance{padding:25px 23px;margin-top:36px}.reassurance h3{font-size:25px}.founder{padding-top:0}.founder-grid{grid-template-columns:1fr;padding-top:50px;gap:33px}.founder-letter p{font-size:17px}.portrait-frame{width:220px;height:270px}.founder-letter .signature{font-size:29px}.contact h2{font-size:40px}.qualifier{font-size:17px;margin-bottom:30px}.form-grid{grid-template-columns:1fr;gap:22px}.field.wide{grid-column:auto}label{font-size:15px}.after-note{font-size:15px}.footer-inner{display:block;font-size:14px;padding:25px 0}.footer-inner nav{margin-top:16px}.prose h1{font-size:45px}}
@media(max-width:360px){.wrap{width:calc(100% - 32px)}.wordmark{font-size:27px}.header-cta{font-size:15px}.hero h1{font-size:42px}.hero-intro{font-size:17px}.chart-legend{font-size:13px;gap:11px}.chart-legend>span{gap:7px}.chart-legend i{width:20px}.chart{padding:17px 12px}.contact h2{font-size:37px}.big-number{font-size:105px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Supplied company identity and founder portrait. */
header{background:#fff;border-bottom:1px solid #0e203812}.wordmark{display:block;flex-shrink:1;min-width:0}.wordmark img{display:block;width:290px;max-width:100%;height:auto}.header-cta{color:var(--navy);flex-shrink:0}.header-cta:hover{color:#80651d}.founder-portrait{display:block;width:220px;height:270px;object-fit:cover;object-position:50% 38%;border:1px solid #1c283622}@media(max-width:700px){.wordmark img{width:235px}.header-inner{gap:22px}.founder-portrait{width:220px;height:270px}}@media(max-width:400px){.wordmark img{width:195px}.header-inner{gap:18px}}

.company-details{max-width:780px}.company-details p+p{margin-top:5px}.footer-inner nav{flex-shrink:0}.company-details a{text-decoration:underline}
.legal .prose h1{font-size:clamp(38px,5vw,60px)}.legal .prose h2{line-height:1.2;margin-top:42px}.legal .prose h3{font-size:25px;margin-top:28px}.legal .prose li{color:var(--slate);margin-bottom:12px}.legal .prose ul{padding-left:23px;margin:0 0 25px}.legal .prose a{overflow-wrap:anywhere}.legal-table-wrap{max-width:100%;overflow-x:auto;margin:25px 0;overscroll-behavior-inline:contain}.legal table{border-collapse:collapse;width:100%;min-width:620px;font-size:16px;line-height:1.5}.legal th,.legal td{padding:15px;text-align:left;vertical-align:top;border:1px solid #1c283630}.legal th{background:var(--deep-ivory);font-weight:650}.legal td{color:var(--slate)}.footer-inner nav{flex-wrap:wrap}.cookie-panel[hidden]{display:none}.cookie-panel{position:fixed;z-index:50;bottom:0;left:0;right:0;padding:22px max(24px,calc((100vw - 1100px)/2));background:var(--ivory);color:var(--ink);border-top:1px solid var(--gold);display:flex;align-items:center;gap:30px;box-shadow:0 -3px 15px #0000000a;max-height:60vh;overflow-y:auto}.cookie-copy{max-width:730px}.cookie-copy h2{font-size:25px;margin:0 0 8px}.cookie-copy p{font-size:15px;line-height:1.55;margin:0;color:var(--slate)}.cookie-actions{display:flex;gap:12px;flex-shrink:0}.cookie-actions button{background:var(--ivory);border:1px solid var(--navy);color:var(--navy);min-height:44px;padding:9px 14px;font-size:15px;cursor:pointer}.cookie-actions button:hover{background:var(--deep-ivory)}.cookie-panel .cookie-storage-status:empty{display:none}.cookie-panel .cookie-storage-status{margin-top:10px}.cookie-panel a:focus-visible{outline-color:var(--navy)}@media(max-width:850px){.cookie-panel{display:block;padding:20px}.cookie-actions{margin-top:15px;flex-wrap:wrap}.cookie-actions button{flex:1}.cookie-panel{max-height:55vh}}

.button:disabled{opacity:.65;cursor:wait}.form-confirmation{font-family:var(--serif);font-size:28px;line-height:1.4;padding:28px 0;border-top:1px solid var(--gold)}