Income that stops when you stop
Every appointment is earned once and gone. Take a fortnight off and the practice earns nothing while the costs carry on. A holiday costs you twice, and every quiet week feels personal.
For independent private GPs
Turn appointments into income you can count on.
Practivation converts private GP practices to membership, then runs everything that is not medicine. The phones, the admin, the marketing, the renewals. You see patients. We do the rest.
Book a callBuilt by the team behind one of the UK's largest independently owned private GP practices. 5,200 paying patients a year, on a membership model we designed, launched and run.
You built a practice. Somewhere along the way it became a treadmill.
Most private GP practices are excellent at medicine and exhausted by everything else. The pattern is nearly always the same.
A diary, not an asset
A practice that depends on one off appointments and your own hands has almost no value without you in it. Nobody buys a diary. Recurring revenue is what turns a job into an asset.
Admin that eats clinical time
Results chasing, referral letters, the secretary inbox at six in the evening, the no show that costs a consultation fee and returns nothing. Non clinical work, absorbed by clinical people.
Marketing you never get round to
Growth depends on word of mouth and hope. The campaigns, the follow up, the renewals conversation. All of it needs doing, none of it is what you trained for, and none of it fits between patients.
The difference between selling appointments and building a practice
Two revenue lines, same clinic. One resets to zero every morning. The other compounds.
Appointment revenueMembership revenue
A membership practice charges patients an annual fee for ongoing care rather than a price per visit. A few hundred members produce more predictable revenue than thousands of one off appointments, because the income arrives whether the diary is full or quiet, and it renews.
Predictable cash flow. Higher patient lifetime value. A practice a buyer would actually pay for. The model is not complicated. The transition is where practices come unstuck, and the transition is precisely what we do.
Everything except the medicine
Once your practice is on membership, our team runs the entire non clinical operation. Not software. Not a consultant with a slide deck. An operating team.
Patient front of house
Inbound calls answered, appointments booked, diaries managed, patient emails handled the same day. Your patients speak to people who know your practice, every time.
Medical admin
Medical secretary work, results chased and reported, referral letters out on time, documentation kept tidy, monthly reporting you can read in five minutes.
Revenue
Membership sales handled by trained people on the telephone, renewals managed before they lapse, payments collected, low usage members contacted before they drift away.
Growth
Paid patient acquisition, landing pages, campaign management and a CRM that follows up every enquiry. Reviews encouraged, complaints handled properly, pipeline reported monthly.
The clinical work stays entirely with you. Everything else moves to us.
This is not theory
5,200
paying patients a year at a single independent private GP practice built and run by our founders.
We are practice operators, not advisers. Our founders designed the membership model, priced it, sold it, staffed it and run it today. The phones, the campaigns, the renewals, the secretary desk. All of it, daily, at scale.
What we offer other practices is the operation we already run for our own.
How it works
Three stages. No disruption to patient care at any point.
A conversation
A frank call about your practice. Patient numbers, revenue shape, what the week actually looks like. We tell you honestly whether membership fits, and what it would be worth if it does.
The transformation
We design your membership: pricing, tiers, what is included, and a patient by patient transition plan. We write the communications and handle the conversations, so your existing patients are brought with you, not lost along the way.
The takeover
Our team assumes the non clinical operation. Calls, admin, secretary work, sales, marketing, renewals. You get a monthly report and your evenings back.
The question every GP asks first: will my patients leave?
Handled properly, no. The transition is sequenced, communicated personally and priced so that loyal patients feel rewarded rather than charged. Patients who prefer to pay per visit can be accommodated within the design. This is the part of the work we take most seriously, because it is the part that decides everything.
A note from the founder
You went to medical school, not business school. That should be an advantage, not a liability. Yet the way most private practices are set up, the doctor ends up running a small business in the gaps between consultations, and the business shows it.
We built our own practice on a different footing. Membership instead of one off appointments, a proper operating team instead of a stretched front desk, and marketing that runs whether or not anyone remembers to do it. It changed the economics of the practice and, just as importantly, the lives of the people working in it.
Practivation exists to do the same for other independent GPs. We are not selling you advice. We are offering to run the business side of your practice the way we run our own.
Adam Wills
Founder, Practivation
Book a call
Find out what your practice looks like on recurring revenue.
For established independent private GP practices in the UK.
To arrange a confidential consultation, email awills@practivation.com. Online enquiries are temporarily unavailable.
We reply within one working day to arrange a time. You will speak with a founder, not a sales team. The call is a diagnostic, not a pitch, and if membership is the wrong model for your practice we will say so.