Website Terms of Use
Practivation
Last updated: September 2026
1. Who we are and what these terms cover
This website is operated under the Practivation name, a trading style of Swiftbridge Group Ltd, a company registered in the United Kingdom.
Company number: 15266461
Registered office: Willow Trees Alderley Road, Prestbury, Macclesfield, England, SK10 4RH
These terms of use govern your access to and use of this website. By using the site you accept these terms. If you do not agree with them, please do not use the site. These terms cover use of the website only; any services we provide to a practice are governed by a separate written agreement, and nothing on this site forms part of any contract for services.
Our Privacy and Cookie Policy, available on this site, explains how we handle personal data collected through the site and forms part of these terms.
2. Information on this site is general, not advice
The content of this website is provided for general information about our services and the economics of independent practice. It does not constitute professional advice of any kind, including medical, clinical, legal, financial, tax or accounting advice, and it is not a recommendation to adopt any particular business model. You should not act or refrain from acting on the basis of anything on this site without taking appropriate professional advice on your own circumstances.
Any figures, charts or examples on the site, including illustrations of appointment and membership revenue, are illustrative only. They describe the general shape of different revenue models and are not a projection, forecast or promise of results for any practice. Outcomes depend on circumstances that vary from practice to practice, and past performance of any practice, including our own, is not a guarantee of future results for yours.
This site is directed at businesses and healthcare professionals in the United Kingdom. It is not directed at patients and does not provide healthcare services, health information or medical advice.
3. Using this site
You may view, download and print content from this site for your own internal business use. You must not:
- use the site for any unlawful purpose or in breach of any applicable law or regulation;
- copy, reproduce, republish, sell or commercially exploit any part of the site or its content without our prior written consent;
- introduce viruses or other malicious or technologically harmful material, or attempt to gain unauthorised access to the site, its servers or any connected system;
- use automated tools to scrape, harvest or extract data or content from the site, including for the training of machine learning systems, without our prior written consent;
- misrepresent your identity or affiliation when contacting us through the site.
We may suspend or withdraw access to all or part of the site at any time without notice.
4. Intellectual property
We are the owner or licensee of all intellectual property rights in this site and its content, including text, graphics, illustrations, charts, logos and the Practivation name and branding. All such rights are reserved. Nothing in these terms grants you any right to use our trade marks, branding or content except as expressly permitted in section 3.
5. Accuracy and changes
We take care to keep the content of this site accurate and current, but we make no representation or warranty, express or implied, that the content is accurate, complete or up to date. We may update, change or remove content at any time without notice, and we are under no obligation to update it. We may also amend these terms from time to time; the version on the site at the time of your visit applies, so please check this page when you return.
6. Links
Where this site contains links to third party websites or resources, they are provided for your information only. We have no control over the content of those sites and accept no responsibility for them or for any loss that may arise from your use of them. A link does not imply our endorsement.
You may link to our home page provided you do so in a way that is fair and legal and does not damage or take advantage of our reputation, and you must not suggest any form of association, approval or endorsement on our part where none exists. We may withdraw linking permission at any time.
7. Availability, security and viruses
The site is provided on an “as is” and “as available” basis. We do not guarantee that the site, or any content on it, will always be available, uninterrupted or free from errors or defects. We do not guarantee that the site will be secure or free from bugs or viruses, and you are responsible for configuring your own technology and using your own virus protection software.
8. Our liability
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under the law of the United Kingdom.
Subject to that, and because this site is provided free of charge for general information: we exclude all implied conditions, warranties, representations and other terms that may apply to the site or any content on it; and we will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, arising under or in connection with the use of, or inability to use, the site, or the use of or reliance on any content displayed on it. In particular, we will not be liable for any loss of profits, sales, business or revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill or reputation, or any indirect or consequential loss.
As this site is directed at businesses, we exclude liability to consumers to the fullest extent permitted by law, and nothing on the site is intended for consumer use.
9. Submissions through the site
Information you submit through our enquiry form is handled in accordance with our Privacy and Cookie Policy. Submitting an enquiry does not create a client relationship or any obligation on us to respond or to provide services. Please do not send us confidential information, and in particular do not include any patient information or clinical detail, in an enquiry.
10. Governing law
These terms, their subject matter and their formation are governed by the law of England and Wales, and the courts of that jurisdiction have exclusive jurisdiction over any dispute arising from them, except that nothing prevents us from bringing proceedings to protect our intellectual property rights in any jurisdiction.
11. Contact
Swiftbridge Group Ltd trading as Practivation
Willow Trees Alderley Road, Prestbury, Macclesfield, England, SK10 4RH